Verizon reported a bounce in broadband and mobile data traffic for Black Friday:
- Broadband traffic attributed to e-commerce shopping activities on Black Friday (Nov. 27) spiked by 12 percentage points from Thanksgiving Day, and is relatively consistent with the same day in 2014.
- Average daily mobile traffic on Black Friday increased by a few percentage points from Thanksgiving Day, which exhibited the same pattern in 2014.
- Year-over-year, average daily traffic for both e-commerce and mobile commerce on Black Friday remained relatively consistent.
- Internet traffic attributed to online shopping activities on the Wednesday (Nov. 25) before Thanksgiving increased by three points (105) from the same day in 2014, though declined a few points by Thanksgiving Day.
- Average daily mobile traffic spiked (109 points) on the Wednesday (Nov. 25) before Thanksgiving though was slightly down from the same day in 2014.
- Year-over-year, average daily traffic for both wireline and mobile remained relatively consistent, though overall numbers were higher for this same period last year.
“The kickoff weekend to the holiday season is no longer about shopping via a specific channel—whether mobile, online or in-store—on a given date. It’s the Wild West for retailers as they continue to try new tactics to attract consumers and gain wallet share. The challenge will be in successfully engaging with customers throughout the season who may be holding out for better deals given all the price slashing and special offers,” stated Michele Dupré, group vice president of retail, hospitality and distribution for Verizon Enterprise Solutions.
http://news.verizonenterprise.com/2015/11/2015-verizon-retail-index-traffic/
