Vodafone is launching a catalogue of 500,000 full music tracks on over its Vodafone live! with 3G. The enhanced service will be rolled in eight countries, beginning in Germany, with Greece, Italy, the Netherlands, Portugal, Spain, Sweden and the UK following in the next few months.
Vodafone also announced that, since it first launched full track music downloads across an extensive range of new 3G handsets in November 2004, over one million tracks have been downloaded. Vodafone has signed distribution deals with Sony BMG Music Entertainment and Warner Music as well as new agreements for music from the catalogues of EMI and various local artists.
With the significant increase in catalogue size, the company is also extending its search engine capabilities on the service to help customers find the tracks they want, in the way they want.
“The initial response to the full track music service has been very encouraging and following customer research we have upgraded the experience further,” said Guy Laurence, Consumer Marketing Director, Vodafone Group. “We believe the extended catalogue is the largest offered by any mobile operator globally and we are currently developing more 3G handsets compatible with the service.”http://www.vodafone.com
