ZTE and RadiSys Partner on Color Ring Back Tones

ZTE and RadiSys announced an integrated solution for color ring back tones that is already deployed and generating revenues for leading service providers in China. Color Ring Back Tone (CRBT) is a network-based service that plays a fragment of music, advertisement, or message predefined by the called party. When a caller makes a phone call to a called party with CRBT service, rather than hearing a generic ringing tone, the caller hears the personalized audio clip. CRBT services are similar to the popularity and appeal of today’s downloadable ringtones for mobile devices; however, an important difference is that CRBT is delivered as a network-based service. The joint solution integrates RadiSys Convedia media servers with ZTE’s Unified Service Platform.
http://www.zte.com.cnhttp://www.radisys.com