Motorola is collaborating with BlackArrow, an independent provider of multiplatform ad-management systems, to deliver a SCTE 130-compliant addressable advertising solution. Through this integration, ads can be selected in real time by BlackArrow’s powerful ad decision server and added dynamically to on demand content using the Motorola B1 on demand server.
Motorola’s B1 on demand video server provides a flexible, high performance platform for video on demand (VOD), time-shifted TV and network-based digital video recorder (nDVR) devices. One of the server’s key features is the ability to create ranged playlists that enable it to dynamically insert targeted ads at any point in on-demand content. Combining this capability with the BlackArrow real time ad decision server (ADS) means that accurately targeted ads can be dynamically inserted before, after, and during on demand content playback. As a result, it is possible to deliver pre-roll, mid-roll, and post-roll advertisements that are always fresh, relevant and targeted.
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